UKactive, in collaboration with its partners Pembrokeshire Leisure, has introduced The Active Standard (TAS), a new quality mark designed to raise operational standards across the physical activity sector. This certification aims to instil consumer confidence by ensuring gyms, leisure centres, and sports facilities meet essential safety and inclusivity benchmarks.
What is The Active Standard?
The Active Standard offers a simple yet comprehensive certification process, helping operators demonstrate their commitment to best practices in risk management and operational excellence.
Why people are Choosing the Active Standard?
By achieving certification, UKactive members can:
- Boost consumer confidence: Showcase dedication to safety, inclusion, and compliance.
- Enhance reputation: Build trust, improve brand loyalty, and strengthen market position.
- Future-proof operations: Meet essential standards to mitigate operational and reputational risks.
- Unlock new opportunities: Demonstrate commitment to public health and attract partnerships.
We are delighted that Pembrokeshire Leisure has achieved the UK Active Standard
Following a comprehensive assessment by UK Active in November 2025.
This recognition highlights our commitment to delivering safe, high-quality leisure services for our community.
The process involved gathering and presenting detailed documentation to the UK Active assessment team, followed by an in-depth review of our operational practices. Our management team faced a series of challenging questions about the day-to-day running of our centres.
This achievement is more than a certificate—it’s a reflection of the hard work, passion, and teamwork that drive Pembrokeshire Leisure every day. We are proud to offer facilities that meet the highest standards, ensuring our customers can enjoy safe, welcoming, and well-managed environments. Looking ahead, we remain committed to continuous improvement and to supporting the health and wellbeing of our community.